OpenGrants, a search engine for grants and a marketplace of grant experts faced a significant challenge due to the pages of data being hidden behind a sign-in portal on their app. The data was not visible in a dynamic fashion and was inaccessible to search engines. This posed a hindrance to their visibility and reach.
To address this challenge, OpenGrants engaged FYC Labs for the following services:
“As an early stage startup working on a very complicated problem, FYC has been instrumental as both a thought partner and an execution partner. Justin and his team are fast, reliable, they think creatively, and they have the experience to recommend and implement solutions that feel like magic. After multiple frustrating engagements and efforts prior to FYC, we feel very fortunate to have found a tech partner that can support our growth at venture scale.”
FYC Labs was able to successfully leverage the intelligence for OpenGrants behind their marketplace to drive SEO and unlock substantial organic search traffic. By implementing dynamic rendering, curated lists, searchable content, optimized sitemaps, and a dynamic page builder, they not only improved their visibility but also sustained significant user growth and facilitated expansion. The team also explored the use of AI to auto-generate copy and descriptions for on-demand pages, capitalizing on the data within their database to generate valuable content.