Transforming Adsum Partners' Online Presence With a Dynamic Redesign

Challenge:

Adsum Partners needed an updated design that balanced strength and whimsy, aligning more closely with their identity. The goal of the project was to showcase professionalism while highlighting their playful side, along with creating a more manageable and user-friendly website. Their current website was facing challenges such as non-functional forms and poor navigation.

Solution:

Migration to WordPress to address several issues
Redesigned page layouts and carefully chosen font styles to enhance the overall professionalism and modernity of the site
Crafting engaging layouts for text-heavy pages, ensuring that the design remained visually appealing while effectively communicating the content

The Design Process:

Logo Design: FYC creatively incorporated the A and P from Adsum Partners’ name into a distinctive logo, combining heaviness and color to convey both strength and playfulness.
Website Redesign: The color scheme was refreshed to infuse a sense of fun, and the page layouts were redesigned with carefully chosen fonts to enhance professionalism and modernity.
Dynamic Elements: FYC integrated movement throughout the design, using animated images, text, and shapes to bring the desired dynamic feel to life.
Engaging Layouts: Addressed the challenge of creating visually appealing layouts for text-heavy pages, ensuring content was effectively communicated while maintaining an attractive design.

The Development Process:

Migration from Wix to WordPress: Transition the site while ensuring minimal disruption.
Functionality Restoration: Ensure all forms and interactive elements work correctly.
Improved Usability: Simplify the backend for easier updates and management by the client.
Effective Communication: Ensure all pages accurately convey the right messages to clients.
Form Management: Captured all existing form pages and re-created them in WordPress, ensuring they were functional and user-friendly.
Custom Forms: Designed and implemented custom forms tailored to the client’s needs, enhancing user interaction.
Backend Simplification: Streamlined the backend interface to facilitate easier updates and content management for the client.
Thorough Testing: Conducted extensive testing to ensure all forms and site functionalities operated as intended.

Results:

FYC aimed to achieve a modern and engaging website that offers a seamless user experience, both for visitors and for the client managing the content. With all forms functioning correctly and the site’s messaging clearly conveyed, the new design not only reflects Adsum Partners’ brand identity but also enhances usability and accessibility. The website’s dynamic elements and refreshed visual style create a vibrant, professional, and playful environment, ensuring that visitors feel both informed and captivated by the brand’s unique character.

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