Center for Plant Conservation

Rooted in Success: The Center for Plant Conservation's Website Transformation

Challenge:

The Center for Plant Conservation (CPC) is a unique network that brings together plant conservationists to safeguard endangered plants across the United States, its territories, and Canada. However, their outdated website posed significant challenges. It needed proper organization, modern features, and user-friendly tools for content management. To effectively serve their mission and connect with supporters, CPC needed a complete website overhaul.

Solution:

CPC’s mission demanded a website that was not only visually appealing but also highly functional.

  • UI/UX
  • Marketing
  • Web App
Center for plant conservation
Center for Plant Conservation
Center for plant conservation
Center for plant conservation
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Here’s how FYC Labs addressed their challenges:

  • Custom Posting Tool: We developed a custom posting tool to streamline content management and publication. This tool allowed CPC staff to easily create and update content, ensuring that the latest information was readily available to their audience.
  • Custom Document Archives: We designed a document archive system that allowed CPC to organize and share critical resources efficiently. Researchers and enthusiasts could access vital information with ease.
  • Custom Donation Forms: To facilitate donations, we created user-friendly custom donation forms. This made it simple for supporters to contribute to CPC’s important conservation efforts.
  • Custom Search Functionality and Filters: We implemented advanced search functionality and filters, enabling visitors to find relevant information quickly. This made the website more user-friendly and informative.
  • Migration to AWS: We moved CPC’s website from Pantheon to AWS to improve scalability, reliability, and overall performance.
  • Installed Redirects: To preserve SEO and ensure a seamless transition, we installed redirects to guide users from the old website to the new one.
  • Integrated Stripe: We integrated Stripe for secure online donations, providing a trusted and convenient payment solution.
  • Implemented Mailchimp: To enhance communication and engagement with CPC’s supporters, we integrated Mailchimp for email marketing campaigns.
  • Client Tutorials: We developed comprehensive tutorials to empower CPC’s team to independently update and manage their website, reducing their reliance on external support.
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Center for plant conservation
Center for plant conservation

Results:

The transformation of CPC’s website led to remarkable outcomes:

  • Improved User Experience: The revamped website was highly user-friendly and intuitive, making it easier for visitors to access critical information about plant conservation efforts.
  • Increased Engagement: The integration of Mailchimp and improved content management tools allowed CPC to connect more effectively with its audience, resulting in increased engagement and support.
  • Streamlined Operations: Custom tools like the posting tool, document archives, and donation forms streamlined internal processes, saving time and resources.
  • Enhanced Scalability: The migration to AWS ensured that CPC's website could handle increased traffic and content as their organization continued to grow.
  • Secured Donations: The integration of Stripe provided a secure and convenient donation process, boosting financial support for CPC's conservation initiatives.

Conclusion:

The Center for Plant Conservation’s website transformation was a resounding success. By addressing their challenges with a comprehensive solution, we not only modernized their digital presence but also empowered them to more effectively pursue their vital mission of plant conservation. The new website improved user engagement, streamlined operations, and secured crucial donations, ensuring that CPC can continue its critical work of preserving imperiled plants for generations to come.

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