One of OpenGrants‘ challenges addressed with our AI assistant, pAIge, was search engine visibility. With brand exposure as the top goal, we created a plan to index the database of grants in search engines so that when someone searches for a grant, OpenGrants would be among the top choices. Another challenge was the grant search capability for existing users.
We used the following strategy to accomplish our goal:
Our team collaborated with OpenGrants to gain insights to how their users interact with the company and grant information. Over several meetings we:
Most of pAIge’s functionality is automated, requiring minimal effort to run effectively. However, we still offered several resources to promote effective use:
FYC Labs developed page templates that feature AI-generated titles and descriptions for each grant in the OpenGrants database, along with lists of grants curated to various sectors and interest groups. To encourage free signups, we strategically limited shared content and used AI to dynamically create summaries with call-to-action elements based on these curated lists. FYC also implemented dynamically generated sitemaps for better indexing of grants and submitted this content to search engines. We leveraged AI to build a vector database and fine-tuned similarity scores, ensuring the most accurate and relevant search results.
“Our experience working with the FYC team was exceptional. They helped us define our SEO goals and recommended pAIge as a solution, which was instrumental in setting us on the right path. We noticed significant traction within a few months of implementing the AI system, with continuous improvements over time. Our search rankings for terms like ‘grants in Texas’ and ‘grants in Alabama’ placed us high on the first page, establishing OpenGrants as a dominant player in our space. The insights from our analytics have been crucial in building a strong brand presence and supporting our enterprise sales efforts. We’re excited to continue using this tool to further enhance our market position and drive growth. I highly recommend this assistant to businesses looking to leverage their data to produce high-quality content and maintain a strong brand presence in the market.”
Before adopting the AI assistant, OpenGrants faced the challenge of managing a vast amount of dynamic data. Building all the necessary pages to leverage this data for SEO was incredibly time-consuming and exhausting. pAIge provided an excellent automated solution, enabling us to efficiently utilize OpenGrants’ content and data. This significantly enhanced their SEO efforts and helped them stand out in the market. OpenGrants had tried various tools before pAIge, but none matched pAIge’s ability to seamlessly work with their data.
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