Meet FYC Labs Head of Design – Brianne Fortier Meet FYC Labs Head of Design – Brianne Fortier. Head of UI/UX at FYC Labs since 2016, Brianne is a passionate and empathetic designer. With expertise in creating beautiful and intuitive user interfaces, she has played a crucial role in establishing FYC Labs as a leading web design agency. Brianne emphasizes the importance of designing with the user and client in mind, prioritizing accessibility and effective communication throughout the design process. Her commitment to collaboration and constant growth drives the success of her design team at FYC Labs. Collaborating with the team at FYC brings her joy, and she values a culture where communication and transparency are key to avoiding issues. Brianne believes in constant growth and effective collaborations that can really unleash her creativity. As a proud mother of two, she values family time and enjoys exploring new places and cultures. — Did you always want to be a designer or did it happen unexpectedly? I’ve always had this passion for diving into the arts. But I have to admit, I was discouraged by others who told me that it wouldn’t be a profitable career and would remain nothing more than a hobby. I stumbled upon this perfect fit for me, almost by accident. I took all my life experiences, all the things I’ve learned throughout my life, and combined them with my artistic skills into a career that truly fulfilled me. Tell us more about your first year with FYC. I began my career at FYC Labs as a Project Manager after years of working as an art teacher. During my first year as a Project Manager, I also dabbled in design. For me, it was a great learning opportunity to be able to apply my teaching experience to the field of project management. I gained valuable insight into the various types of projects we undertook, while also observing the skilled designers at FYC. Along the way, I took on small projects to enhance my design skills. What is your favorite thing about working at FYC? I absolutely love what I do, especially when it comes to designing. But what really makes my job fulfilling is getting to work with such amazing people. The design team at FYC are my favorite people to collaborate with, and I always have fun working alongside other designers and developers too. From day one, I’ve been lucky enough to work closely with Kevin Love, our Head of Development, and it’s been so inspiring to watch us both grow together. The teamwork, variety of projects, and diversity of experiences here are what make it all worthwhile. I’m grateful for the chance to work with all sorts of different folks and businesses- it’s always a learning experience! What sets FYC apart from other web development shops? One thing that sets us apart is we really consider the client throughout the entire process. At every stage of our projects, our approach centers around putting the client first. As a design team, we recognize that our focus should be on designing for the client and their customers, rather than for ourselves. We listen intently to our clients and work to create solutions that cater to their needs. Above all, we make it our mission to deliver a final product that meets our client’s expectations and leaves them satisfied. What is the most memorable moment from your FYC journey so far? As UI/UX designers, our primary focus is on UI/UX design, and we are seldom tasked with creating logos. Personally, I find creating logos to be one of the most challenging tasks. However, when I created my first logo for GPG (Glenn Price Group), and they loved it with minimal changes, it was a memorable moment for me. I took their requirements and created a logo that matched their vision. It was a great feeling to have a happy client. While design comes naturally to me and I can do it quickly, creating logos and branding requires more thought processes. Another very special moment in my career at FYC was my promotion to Head of Design. Becoming the Head of Design was a bit scary at first, but it ended up being a great opportunity for me to get better at what I do. When I started training new designers, it was really cool to see how much I had learned. I got to share some of my favorite techniques with them and also help them see where they could improve their own designs. Tell us what you are passionate about in your career. As a designer, I’m passionate about my work. I love creating designs that are visually appealing and functional. Making sure my clients feel appreciated and listened to every step of the way is something I truly care about. It’s a part of my job that I’m really passionate about. What are your passions outside of work? I am a mother to two adorable little girls who are my absolute joy. In addition to being a dedicated mom, I have a deep passion for interior design and fashion. I love exploring various possibilities for my home and imagining endless creative options. Being a highly visual person, I thoroughly enjoy working with colors and experimenting with different combinations. It’s one of those activities that can captivate me for hours on end, as I lose track of time while immersing myself in this delightful process. Do you ever find yourself stuck when you’re in the creative zone? And if so, how do you deal with it? Whenever I’m feeling stuck in a creative rut, I like to visit my favorite websites like Pinterest and Dribbble to get inspired. If I come across a design that’s not quite hitting the mark, I challenge myself to come up with something new and exciting. And when I need a break, I step away from my desk, grab a cup of coffee, or check out other sites that can help me get my imagination flowing again. Can you share a project that you have worked on that you are particularly proud of that made you go “wow”? FYC is developing a new product called Accru which is designed to get people paid on time. The project was personal to me as it was created to solve our own cash flow problems. The product has been designed keeping in mind the end user, which is me. Accru is going to make life easier for many service provider businesses, including construction companies, accounting firms, and agencies like FYC Labs. I am really proud of the UI/UX design work that has been put into Accru and I love the colors and branding that we have incorporated. I can’t wait to release Accru and help good people get paid on time. What’s next for your team at FYC? I am excited about expanding our design team and improving our skills. Although we are not perfect, we are constantly learning and utilizing our knowledge on new projects. What do you consider the most challenging aspect of design? Starting a new project can be intimidating. Each client has their own unique preferences and style, so it can be nerve-wracking to ensure that you fully understand their vision and can deliver the best work possible. However, once you dive in and start creating, things tend to fall into place. After a few pages or designs, you start to get a better feel for the client’s desired aesthetic, including colors, fonts, and assets. At that point, it becomes easier to design within their parameters. To provide the best options for the client, we always create several design choices. This gives them a wider selection to choose from and makes me feel more confident in our ability to deliver exactly what they want. Also, I’m constantly challenging myself to learn and do better. I’d like to gain a deeper understanding of Figma, the design software used here at FYC, and learn more about creating animations. I’m even considering picking up some coding skills because I believe it could greatly enhance my design approach. What is your favorite part of the design process? My favorite part of the design process is when I get past that first challenge and can now freely run with the project. Once I have a full understanding of the client’s vision, I feel like I can really dive in and start creating something truly special. There’s a certain energy and momentum that comes with this realization and it’s like, “Now I get it, let’s have fun with this!” If we were to walk around your work workspace, what would we see? I try to create a really nice and comfortable work environment for myself. You will see candles because they affect my mood, my water, and of course my coffee. Connect with Bri on LinkedIn. Meet FYC Labs Founder and CEO/CTO Justin Fortier! Meet FYC Labs Chief Operations Officer Phillip Lorenzo!