Introducing Our Partner – Blush

Blush Design

Blush is a design tool that allows anyone to mix and match a diverse library of illustrations for projects of any type: keynotes, websites, social media posts, apps, books- anything! The coolest part? They are royalty-free, so you can use them on personal and commercial projects! Their mission is to empower creators of all backgrounds to tell their stories with the power of illustrations.

What sets Blush apart is a massive library of customizable illustrations crafted by top artists from around the globe. With Blush, you can effortlessly modify these illustrations to fit your project’s unique style and needs, giving you the freedom to express your creativity without boundaries. How? You can change the color palette with a click and even play around with the different components of each illustration (like eyes, mouth, and head shape) until you get the perfect doodle!

Another defining feature of Blush is that it’s easy to use for creatives of all levels, from beginners to seasoned pros. It’s incredibly user-friendly, ensuring that anyone can tap into its potential. On the plus side, Blush has plugins that work directly on the tools you love and know, like Figma & Sketch.

In short, it’s all about putting the power into the hands of designers, makers, marketers, engineers, and creatives of all types and skill levels. For the Blush team, there’s nothing better than seeing projects come to life with the help of our customizable illustrations.


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Design Lab: Designing Your Vision and Bringing Your Ideas to Life

Design Lab

Brand identity is an essential part of any successful business. It is the unique personality, values, and characteristics that make a brand distinct and recognizable to its target audience. Graphic design plays a significant role in creating and conveying brand identity. From logos and color schemes to typography and visual elements, everything matters. In this blog post, we will discuss some key strategies for putting a brand into graphic design.


  • Understand the brand

The first step in putting a brand into graphic design is to understand the brand. This means gaining a thorough understanding of the brand’s identity, values, and target audience. By understanding the brand, you can ensure that your design choices accurately reflect the brand’s personality. Resonating with its audience is crucial.

 

  • Use consistent branding elements

Consistency is key in branding. It is essential to use consistent branding elements across all of the brand’s visual communications, including graphic design. This includes using consistent colors, fonts, and visual elements in all designs, as well as incorporating the brand’s logo and other identifying marks. By maintaining consistency, you help to reinforce the brand’s identity and make it more memorable to its audience.

 

  • Choose the right color scheme

Color is an essential part of graphic design and is closely tied to brand identity. Choosing the right color scheme can help to reinforce the brand’s personality and values, while also creating a memorable and recognizable visual identity. For example, a brand that wants to convey a sense of professionalism and authority might choose a color scheme of black, white, and grey, while a brand that wants to convey a sense of energy and excitement might choose bright and vibrant colors.

 

  • Use typography effectively

Typography is another crucial element of graphic design that can help to convey brand identity. Choosing the right fonts can help to reinforce the brand’s personality and values. This also creates a consistent and recognizable visual identity. For example, a brand that wants to convey a sense of elegance and sophistication might use a serif font, while a brand that wants to convey a sense of modernity and innovation might use a sans-serif font.

 

  • Use imagery that resonates with the brand

Using imagery that resonates with the brand can help to reinforce its identity and create a memorable and engaging visual identity. For example, a brand that wants to convey a sense of environmental responsibility might use imagery of nature and sustainable practices, while a brand that wants to convey a sense of luxury might use imagery of high-end products and lifestyles.

 

 

FYC Labs’ Head of Design, Brianne Fortier, gives her insights:

What more can you tell us about color contrast and visual hierarchy?

 

“Color contrast and visual hierarchy play a crucial role in creating an effective and accessible user interface. Good color contrast ensures that text and other elements are easily readable by all users, including those with visual impairments. In contrast, poor color contrast can strain the eyes and make it difficult for users to navigate and interact with a website.

 

Visual hierarchy refers to the arrangement of elements on a page based on their importance. This helps users quickly scan and understand the content and navigate to the information they are looking for. For example, a designer may choose to use a brighter or more contrasting color for buttons to make them stand out and draw the user’s attention to them. Similarly, text can be arranged in a hierarchical way, with headers being larger and bolder and subheads being smaller. This would make it easier for users to quickly scan and understand the content.

 

Both color contrast and visual hierarchy are critical considerations for designers and developers to create a user-friendly and accessible interface. By ensuring that colors are well contrasted and elements are arranged in a logical and intuitive way, designers can create interfaces that are easy to use and navigate, even for users with visual impairments.”


Putting a brand into graphic design requires a thorough understanding of the brand’s identity and target audience. It also requires the use of consistent branding elements, the right color scheme, effective typography, and imagery that resonates with the brand. By incorporating these strategies into your graphic design work, you can help to create a memorable and engaging visual identity that accurately reflects the brand’s personality and values.

 

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The Art of Collaborative Creation in Client-Centered Design

The Art of Collaborative Creation in Client-Centered Design

Collaboration in design

Collaboration is key in the design process. It allows designers to work together to produce the best possible outcome. When working with a team, designers can bounce ideas off each other, which leads to new perspectives and creative solutions. Collaboration also helps to ensure that the design aligns with the goals and vision of the project. It allows for open communication and feedback, which can be incredibly helpful in refining the design.

It’s essential to involve the client in the design process because they know their business better than anyone else. By collaborating with them, you can better understand their needs, preferences, and goals, and you can create designs that align with their vision. Involving clients in the design process helps to build trust, establish clear communication, and avoid any misunderstandings that may arise along the way.

 

What does a great collaboration with a client look like?

 

“The level of client’s direction may vary depending on their location and level of knowledge regarding their desired outcome. To ensure a successful collaboration with a client, it is essential to have a clear understanding of the specific web pages they require. In cases where they are unsure, we can work together to create a clear plan. Furthermore, having a defined idea of their content can help with the design process.

It is crucial to work with the client in a way that allows them to consider our advice on potential issues and solutions while also being receptive to our suggestions. We collaborate with clients to optimize site speed and minimize potential problems. We listen carefully to their requirements and provide expert guidance to enhance user experience.

The most productive collaboration with a client occurs when there is mutual respect for each other’s expertise. We value the client’s business goals and ideas, while they trust and value our suggestions and experience.

In the end, a superior designer is someone who can accomplish these aims by producing a visually striking end product that fulfills both the client’s objectives and user requirements.”


Benefits of Collaborating with Clients

 

Collaborating with clients in the design process has many benefits. Understanding the client’s needs is crucial to creating a successful design that meets their requirements. By working together, designers can gain insight into the client’s goals and preferences, which can help them tailor their design approach to meet those needs.

 

  • Collaborating with clients can help designers better understand their needs and expectations for the project.
  • It can also help avoid misunderstandings by ensuring that both the client and designer are on the same page throughout the design process.
  • Working together can also build trust between the client and designer, leading to a more positive and productive working relationship.
  • Ultimately, collaborating with clients can enhance the final product by incorporating their feedback and ensuring that the design meets their goals and objectives.

 

     

 

Strategies for Successful Collaboration

 

Success is dependent on effective teamwork. To achieve this, some strategies come in place. By employing them strategies, designers and clients can work collaboratively towards a successful outcome.

 

  • Clear communication ensures that all team members understand the objectives and expectations of the project.
  • Defining roles and responsibilities allows team members to focus on their strengths and work towards a common goal.
  • Setting realistic goals and timelines ensures that the project stays on track and avoids delays. 
  • Encouraging feedback fosters open communication and allows for the integration of diverse perspectives, leading to a better final product.
  • Being flexible and adaptable allows the team to pivot when necessary and respond to unexpected challenges.

 

Tools for Collaboration

 

With the advancement of technology, there are numerous tools available to help designers and clients work together seamlessly.

  • Project management software, such as Trello and Asana, can be used to assign tasks, track progress, and set deadlines.
  • Communication tools like Slack and Zoom facilitate real-time conversations and video conferencing.
  • Sharing tools, such as Dropbox and Google Drive, allow for easy sharing of files and documents.
  • File-sharing platforms like InVision and Figma enable designers to create interactive prototypes and share designs for feedback in real-time.

 

Challenges of Collaboration

 

Collaboration between designers and clients can be a rewarding and productive experience, but it’s not without its challenges. Communication barriers can arise when both parties are not on the same page or when there are language or cultural differences. Creative differences can lead to misunderstandings and misaligned expectations. Limited resources can also impact the quality of work and timelines. Conflicting schedules can make it difficult to coordinate and prioritize work effectively. However, by being aware of these challenges and finding ways to address them, designers and clients can still work together successfully to achieve their goals.

 

While there may be challenges in successful collaboration, by using the right tools and strategies, designers and clients can work together to enhance the final product and achieve their desired outcomes. Embracing collaboration can lead to better understanding of client needs, avoidance of misunderstandings, building trust, and ultimately, creating a successful project. So, don’t be afraid to collaborate and bring the best out of your design projects.

 

“In the design industry, collaboration is key. It’s not just about the designer creating something on their own, but rather it’s about working together with the client and other team members to achieve the best possible outcome. A great designer is always open to feedback and willing to make changes to their design based on the client’s input.”

Brianne Fortier


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Meet and Greet FYC Labs’ Head of Design – Brianne Fortier

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Meet FYC Labs Head of Design – Brianne Fortier

FYC Labs Head of Design - Brianne Fortier

Meet FYC Labs Head of Design – Brianne Fortier. Head of UI/UX at FYC Labs since 2016, Brianne is a passionate and empathetic designer. With expertise in creating beautiful and intuitive user interfaces, she has played a crucial role in establishing FYC Labs as a leading web design agency. Brianne emphasizes the importance of designing with the user and client in mind, prioritizing accessibility and effective communication throughout the design process. Her commitment to collaboration and constant growth drives the success of her design team at FYC Labs. Collaborating with the team at FYC brings her joy, and she values a culture where communication and transparency are key to avoiding issues. Brianne believes in constant growth and effective collaborations that can really unleash her creativity. As a proud mother of two, she values family time and enjoys exploring new places and cultures.

 

 

Did you always want to be a designer or did it happen unexpectedly?

 

I’ve always had this passion for diving into the arts. But I have to admit, I was discouraged by others who told me that it wouldn’t be a profitable career and would remain nothing more than a hobby. I stumbled upon this perfect fit for me, almost by accident. I took all my life experiences, all the things I’ve learned throughout my life, and combined them with my artistic skills into a career that truly fulfilled me.

 

Tell us more about your first year with FYC.

 

I began my career at FYC Labs as a Project Manager after years of working as an art teacher. During my first year as a Project Manager, I also dabbled in design. For me, it was a great learning opportunity to be able to apply my teaching experience to the field of project management. I gained valuable insight into the various types of projects we undertook, while also observing the skilled designers at FYC. Along the way, I took on small projects to enhance my design skills.

 

What is your favorite thing about working at FYC?

 

I absolutely love what I do, especially when it comes to designing. But what really makes my job fulfilling is getting to work with such amazing people. The design team at FYC are my favorite people to collaborate with, and I always have fun working alongside other designers and developers too. From day one, I’ve been lucky enough to work closely with Kevin Love, our Head of Development, and it’s been so inspiring to watch us both grow together. The teamwork, variety of projects, and diversity of experiences here are what make it all worthwhile. I’m grateful for the chance to work with all sorts of different folks and businesses- it’s always a learning experience!

 

What sets FYC apart from other web development shops?

 

One thing that sets us apart is we really consider the client throughout the entire process. At every stage of our projects, our approach centers around putting the client first. As a design team, we recognize that our focus should be on designing for the client and their customers, rather than for ourselves. We listen intently to our clients and work to create solutions that cater to their needs. Above all, we make it our mission to deliver a final product that meets our client’s expectations and leaves them satisfied.

 

What is the most memorable moment from your FYC journey so far?

 

As UI/UX designers, our primary focus is on UI/UX design, and we are seldom tasked with creating logos. Personally, I find creating logos to be one of the most challenging tasks. However, when I created my first logo for GPG (Glenn Price Group), and they loved it with minimal changes, it was a memorable moment for me. I took their requirements and created a logo that matched their vision. It was a great feeling to have a happy client. While design comes naturally to me and I can do it quickly, creating logos and branding requires more thought processes.

Another very special moment in my career at FYC was my promotion to Head of Design. Becoming the Head of Design was a bit scary at first, but it ended up being a great opportunity for me to get better at what I do. When I started training new designers, it was really cool to see how much I had learned. I got to share some of my favorite techniques with them and also help them see where they could improve their own designs.

 

Tell us what you are passionate about in your career.

 

As a designer, I’m passionate about my work. I love creating designs that are visually appealing and functional. Making sure my clients feel appreciated and listened to every step of the way is something I truly care about. It’s a part of my job that I’m really passionate about.

 

What are your passions outside of work?

 

I am a mother to two adorable little girls who are my absolute joy. In addition to being a dedicated mom, I have a deep passion for interior design and fashion. I love exploring various possibilities for my home and imagining endless creative options. Being a highly visual person, I thoroughly enjoy working with colors and experimenting with different combinations. It’s one of those activities that can captivate me for hours on end, as I lose track of time while immersing myself in this delightful process.

 

Do you ever find yourself stuck when you’re in the creative zone? And if so, how do you deal with it?

 

Whenever I’m feeling stuck in a creative rut, I like to visit my favorite websites like Pinterest and Dribbble to get inspired. If I come across a design that’s not quite hitting the mark, I challenge myself to come up with something new and exciting. And when I need a break, I step away from my desk, grab a cup of coffee, or check out other sites that can help me get my imagination flowing again.

 

Can you share a project that you have worked on that you are particularly proud of that made you go “wow”?

 

FYC is developing a new product called Accru which is designed to get people paid on time. The project was personal to me as it was created to solve our own cash flow problems. The product has been designed keeping in mind the end user, which is me. Accru is going to make life easier for many service provider businesses, including construction companies, accounting firms, and agencies like FYC Labs. I am really proud of the UI/UX design work that has been put into Accru and I love the colors and branding that we have incorporated. I can’t wait to release Accru and help good people get paid on time. 

 

What’s next for your team at FYC? 

 

I am excited about expanding our design team and improving our skills. Although we are not perfect, we are constantly learning and utilizing our knowledge on new projects.

 

What do you consider the most challenging aspect of design?

 

Starting a new project can be intimidating. Each client has their own unique preferences and style, so it can be nerve-wracking to ensure that you fully understand their vision and can deliver the best work possible. However, once you dive in and start creating, things tend to fall into place. After a few pages or designs, you start to get a better feel for the client’s desired aesthetic, including colors, fonts, and assets. At that point, it becomes easier to design within their parameters. To provide the best options for the client, we always create several design choices. This gives them a wider selection to choose from and makes me feel more confident in our ability to deliver exactly what they want.

Also, I’m constantly challenging myself to learn and do better. I’d like to gain a deeper understanding of Figma, the design software used here at FYC, and learn more about creating animations. I’m even considering picking up some coding skills because I believe it could greatly enhance my design approach. 

 

What is your favorite part of the design process?

 

My favorite part of the design process is when I get past that first challenge and can now freely run with the project. Once I have a full understanding of the client’s vision, I feel like I can really dive in and start creating something truly special. There’s a certain energy and momentum that comes with this realization and it’s like, “Now I get it, let’s have fun with this!”

 

If we were to walk around your work workspace, what would we see?

 

I try to create a really nice and comfortable work environment for myself. You will see candles because they affect my mood, my water, and of course my coffee.


Connect with Bri on LinkedIn.

Meet FYC Labs Founder and CEO/CTO Justin Fortier!

Meet FYC Labs Chief Operations Officer Phillip Lorenzo!

FYC Labs Unveils New Branding 

FYC Labs

FYC Labs is excited and proud to reveal our new branding, which represents a journey of growth and development. We have grown tremendously over the past decade, evolving from a small design shop into a multifaceted company in the constantly changing digital landscape. Today, we are a trusted partner for hundreds of clients, offering top-quality web, product, design, and strategic services.

 

“It is with great pride that we unveil FYC Labs’ new branding, which represents a decade of growth and innovation. Our journey has been quite remarkable, having evolved from a small design shop to a team of over 50 experts. We would like to express our heartfelt appreciation to our clients, partners, and team members for their unwavering support. Moving forward, we remain dedicated to providing excellent user-centric design and look forward to shaping the future of digital experiences together.

Justin Fortier. Founder and CEO/CTO of FYC Labs


A Small Design Shop to an Empowered Team:

What began as a humble design shop has blossomed into a powerhouse team of talented individuals. We started with a shared vision and a commitment to delivering exceptional design solutions. Today, our team of over 50 dedicated experts brings together a wealth of expertise, innovation, and creativity. Through continuous learning and collaboration, we have cultivated a dynamic environment where ideas flourish and breakthrough solutions are born.

 

Decade of Growth:

We recently marked our tenth anniversary in November, and it gave us a chance to look back on our journey. We are proud of the progress we have made, adapting to the changes in the industry and perfecting our skills. Our work has expanded beyond basic design to include web and product development, UI/UX design, and strategic partnerships, and we continue to challenge ourselves to innovate and raise the bar.

 

Web, Product, Design, and Strategic Partnership:

We have expanded our services to cover a wide range of domains, making us a one-stop shop for our clients. At FYC Labs, we specialize in web development and creating captivating digital experiences that prioritize user-centric design. Our team works closely with clients to understand their vision and objectives and provide technical expertise and guidance to bring their ideas to life. We have formed strategic partnerships with numerous clients, becoming an extension of their organization to help them achieve success and reach new heights.

 

Unveiling Our New Branding:

Our new branding reflects the culmination of our journey- a fusion of our growth, values, and future aspirations. It embodies our commitment to excellence, innovation, and fostering strong client relationships. The revamped brand identity symbolizes our evolution while staying true to our core principles of creativity, collaboration, and delivering tangible results.

 

Looking Ahead:

We are excited to continue our journey and explore new possibilities. Our dedication to keeping up with emerging technologies and adapting to changing trends allows us to stay ahead of the curve. With our extensive skills, industry knowledge, and a customer-focused mindset, we are confident that we will continue to make a positive impact in the future.

 

We express our heartfelt gratitude to our clients, partners, and team members for their unwavering support and trust. Together, we look forward to shaping the future of digital experiences, driving success, and creating lasting impact.

 

FYC Celebrates 10 year Anniversary

FYC Labs 10 Year Anniversary

2022 was not only a year of growth for FYC Labs but also the company’s 10th anniversary. In November, we celebrated FYC Labs 10 Year Anniversary- a decade of dedication, perseverance, and hard work. Since 2012, FYC has helped our amazing clients achieve their goals, and we look forward to what the future holds.

The company was founded in San Diego in 2012 by a small group of engineers and designers with an incredible entrepreneurial spirit. It has grown to become a multi-million dollar design and development studio with offices in San Diego, Folsom, Chicago, and Philadelphia. With the support of our clients and partners over the years, we have developed a fantastic portfolio.

As we have grown and prospered, our philosophy has remained the same – to deliver high-quality work in a team-oriented environment. At the core of our organization, we value collaboration, learning, and empathy. We are proud that we have maintained that focus while we have grown.


FYC Labs 10 Year Anniversary Key FYC Highlights:

 

  • Launching hundreds of websites and apps for our valued clients.
  • FYC was recognized as one of the Top Software Development Companies in the US in 2022 by Techreviewer.
  • Winning awards in Branding and Graphic Design categories by TechBehemoths in 2022.
  • Supporting Remax since 2014.
  • Making our first angel investment in 2019.
  • Supporting small businesses, startups, and local events.
  • Joining the Cyber Center Of Excellence SMB Advisory Board to contribute to improving cybersecurity.

“In our 10 years of service, we have been committed to our people, our clients, and problem-solving. Thank you for your support!”

Justin Fortier

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